Every person who has a business in a city, perhaps thinks that it doesn’t make sense to invest time and money in their presence in Google, because when they do a search, they appear competing with the big Internet companies like Walmart or Amazon.
That list of results is useful when it comes to general searches, but locally, that’s a completely different matter. Local searches are an excellent tool that helps businesses find new customers, but to be a winner in this process you must first master some concepts.
What is SEO?
SEO is the acronym in English for search engine optimization that translates into Spanish as search engine optimization and comprises a process of adjusting and improving a website to increase its visibility on the Internet.
Thus, the higher a website appears on the search engine results page, the more likely it is to attract attention and attract new potential customers to the business.
What is local SEO?
As you might already imagine, this type of SEO refers to the optimization of sites to improve the visibility of a company in local search results.
Open Google and search for “best Italian restaurant”. Surely, the best restaurants in Italy will not appear, but restaurants registered as Italian that are close to where you are when doing the search appear.
Therein lies the strength of local SEO. A business of any kind that has its website optimized for queries within its own locality will have much more visibility on the Internet than its competition.
The results that appear from local searches usually respond to the phrase “near me” and the search engine interprets that it must search for something “in the same city” where the query originated.
Why is local SEO important?
Statistics show us that almost 50% of all Google queries are local searches. The search engine, in general, shows in the first results the websites of companies located nearby.
In recent years, search engine algorithms have begun to provide more geographically related results to searches based on factors such as proximity, relevance, and prominence.
In other words, if your company or business is close to where someone makes a query, Google will show them a list of local businesses (yours included) that meet the search. So if your website is optimized, it is very likely that new customers will find it.
What are the advantages of local SEO?
In addition to the benefits that we have already mentioned, obtaining better visibility in the search engine results pages (SERPS), there are other advantages that come from this strategy.
- A powerful marketing solution
The benefits of SEO are not automatic and it takes some time and effort to improve a business’s visibility online. One way to do this is with the help of Google My Business, a free tool that keeps an up-to-date list of local businesses. This, together with social networks such as Facebook and Instagram, allow local SEO to be a more than profitable option for Internet advertising.
- Help local customers find you
Anyone who wants to buy a product or hire a service prefers not to have to go too far to find it. So if they find what they’re looking for in nearby search results (which also shows the location on Google Maps), there’s a good chance of capturing new leads for the business or company.
- Capture customers who are ready to buy
This point is related to the previous one, if someone has the possibility of acquiring what they need in their own city, they will not have to go far to look for it or wait for it to be sent. This applies equally to local SEO, as it puts the product or service in front of the customer at the moment they are looking for it.
That way, that person is more likely to request more information or even make the purchase directly online.
- Your website appears in the most relevant results
Local searches allow users who contact your company to have a greater probability of making the purchase. This is because the search engine’s algorithms want to provide locally relevant results based on proximity and intent. If someone 150 kilometers away asks about your line of business, they probably won’t see your website, but someone only 10 kilometers away will.
How can small businesses use local SEO?
Having a presence on the Internet is very important and any action that your company can take to increase it can make a difference.
Here are some tips that will allow your business to improve its position in the SERPS
- Local citations must be clear and precise
It’s a good idea to create local citations with your online business information. These citations should include your company’s name, address, and phone number. Every time you add or create an appointment online, you must ensure that the information is correct and complete. So search engines have enough information to recommend your data.
- Listing in local online directories is a good idea
One strategy that always helps is getting a business listed in major online business directories like Google My Business, Yelp, Bing Places, Facebook, etc. This makes it easy for search engines to verify that a business is legitimate and that its details are correct.
- Respond to user comments
Regularly responding to comments and reviews that customers make online shows them that they are being noticed and is a positive sign for local search rankings. You may not get a lot of feedback at first, but when you start getting it, you need to respond to it, and the quicker you do it, the better.
- Go to professional advice
Digital Nomads Brisbane is a dynamic company and we keep up with new trends and technologies to offer our clients the best options for their websites to increase their visibility.
Our objective is that your businesses appear in the first positions of Google, have a greater presence on the Internet and receive more visits from potential clients. We invite you to contact us, we are ready to answer any questions.