Podcasting and other forms of audio marketing

Podcasting is a form of marketing that is not for everyone. Unlike a newsletter, an article, or even a Youtube to MP3 video, all of which can be very short, a podcast is usually longer. Fifteen minutes is about the minimum you should aim for, and an hour isn’t too much. A podcast is really just an audio file that users can download to an iPod or MP3 player and listen to later.

Something to talk about

One of the keys to a successful podcast is to offer something meaningful. Nor is it from one place. Get ready for a series of podcasts released at regular intervals.

An interview series is good if it has interesting personalities or deals with interesting topics. Something fun is always a good bet So if you have a theater or an entertainment venue, you can create a podcast based on that.

Let’s say you have a bar that has stand-up comedy or live music every Friday night. Interview multiple performers, record excerpts of their performances, and then edit them to create a cohesive and immersive audio product.

This is important for marketers to remember that your

 Podcast is not a product per se. This is a way to promote your business. So you want the podcast to be fun and engaging enough for people to download and listen to, but at the same time listeners want to come out and see the action for them.

If you want to see an organization doing good work using podcasts as a marketing tool, check out Capital Steps. This is a comedy group from Washington DC that specializes in political satire. All their income comes from CD sales and live ticket sales. He records podcasts four times a year, which are broadcast live by both traditional and online radio stations.

Other outputs for your recordings

You can do more with the recordings. In fact, one of the most productive is done while recording: Internet radio.

Like online sites that allow you to create your own “radio” show. These programs are usually only broadcast online (although many traditional radio stations also use these sites to simulcast their programs).

You can set your own schedule.

 Listeners and fans who find your show or are directed to it through your ads can listen live (if they log in when the show starts) or replay past episodes.

  • When you record these episodes on air, the content is available for your podcast.
  • Own recording studio
  • Hiring a professional recording studio is not necessary. Any place quiet enough where you can record uninterrupted will do.

When you answer the office, remember to turn off the phone or unlock it. If possible, put someone outside away from unwanted intruders.

Buy a quality microphone. Such microphones are surprisingly affordable. You can easily find one for under $50.

Triple service and much more

Even better than recording a radio broadcast, set it to record. You almost never have a radio show and someone edits your podcast soundtrack and adds audio/video to video hosting sites like YouTube.

Depending on the type of content, you can transcribe it and use the written material in other ads or on your website.

It’s good to walk with this. It makes a lot of sense to get the most out of every effort, but you also need to have more in-depth content.

william jhon

william jhon

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